Taptica has improved its H1 pretax profit to $6.9m, from $1.1m, in what it described as another record period for the company. Revenues were ahead at $51.8m, from $33.9m. "We have significantly increased revenue, improved margins and remain highly cash generative," said CEO Hagai Tal. "Operationally, we are reaping the benefits of our early-mover advantage to focus on mobile advertising, delivering our services to a growing client base of Tier 1 advertisers. We have also established strong foundations in the Asia-Pacific region, which is a key growth market. "Looking ahead, the momentum achieved in the first six months of the year has been sustained into the second half of 2016. Campaigns agreed with new Tier 1 clients, such as Cartoon Network, ABC and Zappos, are expected to deliver solid revenues in H2 2016, and we continue to see existing clients grow their ad spend with Taptica. "We also expect to receive increasing demand from the Asia-Pacific region, with solid contributions to overall revenue commencing this year. As a result, the Board remains confident of delivering significant year-on-year revenue growth in-line with the upgraded market expectations following the Company's trading statement of 6 July 2016."
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