Koovs reports strong sales growth of 115% year on year in the four months to the end of July and a significant increase in brand awareness from <1% to 18%. An update says sales rose to £5m/INR473m and website traffic increased to 1.4 million visits per week, an increase of 142%. The group has 1.2 million registered users and 1.7 million social media registered - both more than doubled. Koovs says its strategy and business plan continue to deliver significant growth in sales and brand awareness. It says India offers a huge opportunity for ecommerce and online fashion in a rapidly expanding market which is expected to increase five-fold by 2020, to £2.5 billion. Koovs says its 115% sales growth over this period is notably ahead of India's market benchmarks of 50% annual growth in ecommerce, and 75% in online fashion. Chief executive Mary Turner said: "The market for online fashion in India is growing rapidly and Koovs continues to outperform market growth. Our investment in brand marketing is delivering excellent results, significantly increasing brand awareness and establishing a strong platform from which to build brand affinity and customer loyalty."
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