Source - SMW
O'Key Group, one of the largest food retailers in Russia, a has appointed Milina Sevcikova Mikulova as private label commercial director reporting directly to the company's chief executive Heigo Kera.   The new commercial director will be developing and implementing the group's private label strategy for supermarkets and hypermarkets. 

In her role, Mikulova  will manage assortment, production, supply, pricing, positioning, promotion of the O'Key private labels and control marginality of this business.   Her top priority is to improve quality of the O'KEY private label products by auditing production facilities and testing samples in independent accredited laboratories.