Source - Alliance News

Audioboom Group PLC on Thursday said it has reached a milestone after reaching more than one billion advertising impressions.

Shares in Audioboom were 15% higher at 152.50 pence each in London on Thursday morning.

Audioboom is a publisher of podcasts. It is registered in Jersey and has offices in London and New York.

It said its Creator Network generated 1.01 billion ad impressions last month, crediting the strategic use of its AdRip inventory creation tool, which launched in 2021.

The podcast company said the tool enables it to automate the removal of historic advertising, and replace it with new advertising when a back-catalogue episode is listened to.

Audioboom also said it saw the highest monthly revenue of 2023 in October and reaffirmed that it expects to generate more than $19 million in revenue for the fourth quarter of the year.

As it stands, Audioboom reaches more than 38 million unique listeners.

Chief Executive Officer Stuart Last said: ‘To create more than one billion monthly advertising impressions highlights the scale that we are developing at Audioboom. We continue to develop innovative technology that enables our creators to maximize the value of their content, while providing our brand partners with powerful advertising options.’

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