X5 Retail Group has acquired 104 stores owned by the Rosinka Group in the Orel, Voronezh, Lipetsk, Kursk and Tambov regions.
The Rosinka, Apelsin and Sberegaika stores will be rebranded under the Pyaterochka retail chain.
Nearly half of the acquired stores (51 properties) are located in the Orel Region, giving X5 the opportunity to expand the Pyaterochka chain footprint in the region threefold.
Additionally, the acquisition gives X5 control of 36 stores in the Voronezh Region, 14 stores in the Lipetsk Region, two stores in the Kursk Region and one store in the Tambov Region, with the new properties' total floor and selling space amounting to over 78,000 sq. m. and nearly 42,000 sq. m., respectively.
By the end of the year, all of the stores are due to be refurbished in line with the new Pyaterochka concept.