WPP has invested in The Corpus, an independent medical education initiative designed to improve clinical practice.
The Corpus, which is based in the UK, has developed a dedicated online platform to provide small-group interactive training sessions for healthcare practitioners delivered by internationally respected clinicians.
Each session features a live online presentation followed by in-depth, interactive Q&A and is supported by a leading pharmaceutical company. Over the next 12 months, The Corpus expects to facilitate around 750 training sessions covering a wide range of medical fields from asthma to oncology.
Following the investment, The Corpus will work closely with WPP Health & Wellness, which consists of Ogilvy CommonHealth, Sudler & Hennessey, ghg, CMI/Compas and WPP healthcare client teams.
This investment continues WPP's strategy of developing its services in fast growing and important sectors and markets. WPP's Branding & Identity, Healthcare and Specialist Communications group (which includes Direct and Digital) collectively generates revenues (including associates) of over US$6 billion and employs more than 80,000 people worldwide.
At 12:43pm: (LON:WPP) WPP Group PLC share price was +20.5p at 1817.5p