O'Key Group, one of the largest food retailers in Russia, has opened a new hypermarket in Tyumen (Siberia), the Group's 73rd hypermarket in Russia and 159th store in the total group portfolio.
The new store is located on a busy highway, Profsoyuznaya Street, connecting the centre of Tyumen with the part of the city beyond the river and serving massive traffic flows going out of the city to Tobolsk, Verkhny Bor and Salairsky Tract, including those heading to the countryside. A new residential complex is to be built in the territory adjacent to the hypermarket.
There is a spacious indoor parking for 416 cars on the first floor. The second floor is given to the hypermarket and smaller shops/food service facilities.
The 30,000 sq m building with the approximately 8,000 sq m O'Key store is owned by the group. Previously, the Company opened two hypermarkets in Tyumen - at Shirotnaya Street in 2012 and Fedyuninskogo Street in 2015. What makes the new store different is not only the size (it is the largest O'Key store in the city) but also the brand new look & feel of the selling space. Tyumen is the third city after Moscow and St Petersburg where the company has implemented elements of the new in-store concept, navigation and merchandising.