Sky has invested $1m in The Drone Racing League (DRL), and has agreed to a distribution deal that will see the thrilling world of elite drone racing come to the newly launched Sky Sports Mix channel.
DRL is the global leader of First Person View (FPV) drone racing, which features elite pilots each flying a custom designed, hand built and identical drone, through complex, thematic, three-dimensional racecourses that have been compared to a real life video game.
The DRL media team creates and continues to innovate a custom-designed broadcast and race infrastructure to capture the fast, close proximity racing.
In addition to Sky's investment, Sky Sports has completed a distribution partnership with DRL to bring live events and broadcast content to the UK and Ireland. Airing as ten, one-hour episodes, the 2016 DRL season covers five races including a winner-take-all world championship to crown the best drone pilot.
The broadcasts will air from this October on the newly launched Sky Sports Mix channel. Sky Sports Mix will provide an introduction to the sport for millions of Sky customers at no extra cost, with live sports every day.
Sky Sports and DRL will also team up with London & Partners to bring an official DRL race, the first professional drone race in the UK, to an iconic venue in London.