Source - RNS
RNS Number : 0852K
Real Good Food PLC
19 September 2016

Strictly embargoed until: 07.00 19 September 2016

Real Good Food plc

("the Company" or "Real Good Food")



Real Good Food plc (AIM: RGD) today announces that it has created a new 100% wholly owned subsidiary business, Renshaw US Inc., which will trade as Renshaw Americas ("Renshaw Americas") to concentrate on further growing its cake decorating export business across the Americas.  The Company also announces that it has rebranded its Real Good Food Europe division as Renshaw Europe ("Renshaw Europe").

Renshaw Americas

Renshaw Americas has secured  five year lease on a 18750 sq ft. state of the art warehousing facility in Rockaway, New Jersey.  Rockaway has been chosen as it is an ideal logistical location for onward distribution and its close proximity to the port of Newark.

Renshaw Americas will initially employ a commercial team of four and will act as a sales and distribution hub to sell Cake Decorating products from the Real Good Food stable initially across the USA and Canada and eventually on a wider scale across the rest of the Americas.

Important products will include sugar paste, coverings and frostings from Renshaw in the UK and the full range of Rainbow Dust Colours products.

Commenting on the announcement Pieter Totté, Executive Chairman Real Good Food said:

"The USA and Canada are very important markets for our Cake Decorating business.  It already accounts for around 10% of our overall export sales and by establishing a permanent presence we believe there is scope for future growth and improved margins with operating efficiencies and better supply chain management.  We can now ship in bulk quantity directly to a storage and distribution facility in an optimal location for onward distribution.  This leads to manufacturing efficiencies in our factories in the UK and ultimately better customer service and improved margins."

"With an established presence we also see the opportunity to broaden our customer base and in particular we are excited about the growth opportunity for sugar paste, as opposed to soft icing, as this market is largely underdeveloped across the Americas."

Renshaw Europe

In a separate move, Real Good Food has also rebranded its Real Good Food Europe division as Renshaw Europe, to reflect the business's focus on cake decoration products Renshaw Europe is based in Brussels and acts as a sales and marketing, distribution, and logistics centre for a range of products across Europe.  The multi-lingual customer services and sales team will offer the full range of Renshaw and Rainbow Dust Colours products as part of a strategy to build these brands globally. It also intends to offer some innovative products tailored to local needs.

Commenting on the rebranding Mr Totté said:

"A common theme across all the companies of the group is a transformation from being a manufacturing led to a market led businesses.  Understanding the markets in which we operate and meeting customer requirements with quality products and excellent service is a key driver for our future development.  The rebranding is a manifestation of our intention to grow the Renshaw brand internationally."




About Real Good Food plc

Real Good Food plc is a diversified food business serving a number of market sectors including retail, manufacturing, wholesale, foodservice and export. The Company focuses on three main markets: cake decoration (Renshaw, Rainbow Dust Colours), food ingredients (Garrett Ingredients and R&W Scott) and premium bakery (Haydens).



Real Good Food plc

Tel: 020 3857 3900

Pieter Totté, Executive Chairman


David Newman, Finance Director


Andrew Brown, Marketing Director




finnCap Limited (Nomad and Joint Broker)

Tel: 020 7220 0500

Matt Goode/Grant Bergman (Corporate Finance)


Time Redfern (Corporate Broking)




Daniel Stewart and Company Plc (Joint Broker)

Tel: 020 7776 6550

David Lawman

Jonathon Webb




Belvedere Communications (PR)

Tel: 020 3567 0510 

John West


Kim van Beeck



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The company news service from the London Stock Exchange