Real Good Food has created a new 100% wholly owned subsidiary business, Renshaw US Inc, which will trade as Renshaw Americas to concentrate on further growing its cake decorating export business across the Americas.
The Company also announces that it has rebranded its Real Good Food Europe division as Renshaw Europe ("Renshaw Europe").
Renshaw Americas has secured five year lease on a 18750 sq ft. state of the art warehousing facility in Rockaway, New Jersey.
Rockaway has been chosen as it is an ideal logistical location for onward distribution and its close proximity to the port of Newark.
Renshaw Americas will initially employ a commercial team of four and will act as a sales and distribution hub to sell Cake Decorating products from the Real Good Food stable initially across the USA and Canada and eventually on a wider scale across the rest of the Americas.
Important products will include sugar paste, coverings and frostings from Renshaw in the UK and the full range of Rainbow Dust Colours products.