DJI Holdings is to seek shareholder approval for a rebranding and change of name to BNN Technology.
The proposed change in name reflects the broader changes this year in the Group, which has seen DJI Holdings diversify its model to become a dynamic technology platform provider that can facilitate mobile payments, deliver mobile content and provide data management to consumers throughout China, while preparing for a dual-listing on Nasdaq.
In addition, NewNet is making a cash and asset investment to acquire a 10% shareholding in its important trading partner Xinhuatong, the exclusive provider of mobile payments, information and other key services to the Xinhua News Mobile App owned by China's national news agency.
NewNet will transfer its lottery assets into its Xinhuacai joint venture with Xinhuatong. DJI, as the technology platform provider to NewNet, is expected to benefit from enhanced revenues and profits as a result of NewNet's stronger partnership with Xinhuatong.
Chief executive Darren Mercer said: "Now is the right time to begin building a new brand, with the BNN Technology name, as we broaden from lottery specialist to payment fulfilment, content-delivery, data management and value-added services on mobile internet. We believe completing the pivot to a technology company will add substantial shareholder value as we enter high growth, multi-billion dollar markets in China.
"We are also tremendously excited about the opportunity to deepen our relationship with Xinhuatong through NewNet. NewNet's investment further secures a long term partnership in which we are one of the leading technology providers to the company, allowing us to benefit from its strong commercial relationships in major industries such as insurance and other key financial services markets.
"Xinhuatong has the exclusive rights to provide payment processing facilities within the Xinhua News Mobile App and is in the process of applying for a national payment processing licence. Upon a successful application, the benefits to our company will be significant, not only in allowing us to participate in one of China's largest industries, but also to substantially increase the net margin across our platform. I am therefore increasingly excited about both the future additional revenues and profits that our new relationship with Xinhuatong through NewNet will bring to the Group.
"The Board is hopeful that this repositioning of the Group will help us attain a new industry classification on AIM and in due course on NASDAQ which will reflect our future revenue streams and better positions the Company in a sector with similar high growth technology companies."