Ebiquity's underlying operating profit rose by 8.2% to £8.6m in the six months to the end of June. Total revenue rose by 6.8% on a reported basis to £42.3m (HY2015: £39.6m), up 5.2% on a like for like basis. Revenue from marketing performance optimisation and media value measurement now account for 74% of group revenue (HY2015: 69%). Underlying PBT increased by 8.5% to £8.0m and net debt decreased by £0.8m to £28.1m. Chief executive Michael Karg said: "Ebiquity achieved a good performance for the first six months of the year, with our MPO practice producing another standout performance. The first half also saw an increasing focus on media transparency which is translating into positive momentum for our MVM practice. Within MI, we have received a positive response from clients to our new Portfolio platform and we are excited by the upcoming launch of our digital offering. "Overall the activity over the first six months has combined to provide forward momentum into the second half and we expect to be in line with the Board's expectations for the full year." "The Company has engaged in a thorough process to define a Growth Acceleration Programme to enable Ebiquity to capture the growing global demand across our business but in particular for our MPO services. The Programme will build on our strong foundation and result in a higher quality business and drive double digit revenue growth."
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