Source - RNS
RNS Number : 0992L
Eagle Eye Solutions Group PLC
28 September 2016

28 September 2016

Eagle Eye Solutions Group plc

(the "Company")

Notification of Transactions by a Director/PDMR

The Company was today informed that on 27 September 2016, Tim Mason, Chief Executive Officer, acquired 41,764 ordinary shares of 1p each in the Company ("Ordinary Shares") at a price of 130.38 pence per share. Subsequent to this purchase, Mr Mason transferred these 41,764 Ordinary Shares to certain members of his family, including 3,903 to his wife Fiona Mason. Therefore, following this transaction Mr Mason's beneficial interest in Ordinary Shares is now 78,903 representing approximately 0.4 per cent. of the Company's issued ordinary share capital.



Details of the person discharging managerial responsibilities / person closely associated





1.   Tim Mason

2.   Fiona Mason


Reason for the notification





1.   Chief Executive Officer

2.   Person closely associated (PCA) with Tim Mason, Chief Executive


Initial notification/Amendment

Initial Notification


Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor



Eagle Eye Solutions plc





Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted


Description of the financial instrument, type of instrument


Identification code



Ordinary shares of 1p each




Nature of transaction

1.   Purchase and transfer of shares

2.   Receipt of transfer



Price(s) and volume(s)





1.   £1.3038

2.   £nil

1.   41,764

2.   3,903


Aggregated information

-      Aggregated volume

-      Price





Date of the transaction

27 September 2016


Place of the transaction

London Stock Exchange


For further information, please contact: Eagle Eye

Tim Mason, Chief Executive Officer

Lucy Sharman-Munday, Chief Financial Officer

Tel: 0844 824 3686

Investec (Nominated Advisor and Broker)

Dominic Emery/ David Anderson, Corporate Finance

Tel: 020 7886 2500

Matt Lewis, Corporate Broking

Hudson Sandler

Nick Lyon/Alex Brennan

Tel: 020 7796 4133


Information on Eagle Eye

Eagle Eye is a leading SaaS technology company that securely validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries.


The Company's digital marketing platform, Eagle Eye AIR, enables the secure, real-time, multi-channel issuance, management and redemption of digital promotions and rewards, replacing previously used paper-based methods. Our Eagle Eye platform creates a network effect between merchants, distributors and brands enabling stronger connections and value to all parties. Through our four products we enable brands and merchants to reduce cost, improve their customer offer and accelerate their innovation.


The UK promotions market is currently transitioning through substantial change as both retailers and consumers are moving away from paper and plastic to digital. In 2014 there were in excess of 730 million coupons redeemed in the UK1, and 16 billion digital coupons redeemed worldwide2.


The Eagle Eye AIR platform comprises four key products: Eagle Eye Promote - for the management of offers and promotions, Eagle Eye Gift - for gift cards and customer care, Eagle Eye Reward - for loyalty and reward schemes and Eagle Eye Engage - for digital messaging. These four products enable the Company's customers to deliver targeted promotions, gift vouchers and rewards to consumers in real time, in a simple and secure way, across multiple marketing communications channels including email, SMS messaging and loyalty apps. The promotions can be redeemed securely by the consumer through any enabled point of sale channel.


The Company's current customer base comprises leading names in UK grocery, retail and hospitality including Asda, J Sainsbury, Greggs, JD Sports, Ladbrokes, Marks & Spencer, Mitchells & Butlers, Pizza Express, Tesco and Thomas Pink.



1. Source: Valassis 2014

2. Source: Statista 2014



This information is provided by RNS
The company news service from the London Stock Exchange