Morses Club has reported a strong H1 performance, with reported pretax profit at £4.6m, from a profit of £6.4m. Revenue improved to £47.2m, from £43.6m. "In the first half of this financial year Morses Club has invested significantly, laying the foundations for future growth," the company said. "Contributions from territory builds and improvements in the quality of the core customer base have driven the increases in revenue and total credit issued. "The Directors expect market activity to increase in the forthcoming period, and the Company's aim is to grow its market share via its focus on more territory builds, acquisitions and increased lending. "In addition, the second half of the financial year should benefit from the maturing of territory builds started in the first half, and the integration of the recent acquisitions. "The Company continues to make good progress on its growth strategy of broadening its reach and potential customer base through the development of our digital platform to provide additional services and products for our existing and new customers, accessing different markets. "The early success of the Morses Club Card gives the Company confidence that there is significant demand for new products. Trading is in line with the Directors' expectations and we remain confident in the outlook for the full year."
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