Source - GNW


("Milestone" or the "Company") 

Milestone announces the launch of Alchemy

Milestone, (AIM: MSG) the provider of digital media and technology solutions announces the launch of its unique Alchemy digital media platform and the commencement of its first social impact fundraising campaign, the Metropolitan Police's Divert scheme ("Divert").

Alchemy ( is a digital platform that allows its users to purchase the most recent music, video and e-books, make donations to charity, and fund social initiatives.

Alchemy users can buy and download from an extensive and growing library of over 40 million songs, 90,000 films, 100 internet TV channels, 300,000 TV programmes, 1.4 million apps & games and 2.7 million e-books.

The platform structure not only allows for a proportion of each sale to go towards the funding of the Milestone Foundation's ("Foundation") grass roots initiatives which help young people gain meaningful employment, but also allows users to support the Foundation's initiatives through donating or participating in crowdfunding.

The first scheme to take advantage of Alchemy's crowdfunding initiative is Divert, which is run by the Metropolitan Police working with the Milestone Foundation, aims to divert young adults aged between 18 to 25 away from repeat offending and towards gainful employment where their particular skills and passions can be utilised. Divert has been a great success in Brixton where the scheme began a year ago, reducing re-offending by the young adults participating by over 60%. Using Alchemy's crowdfunding platform and Axis Stars social media influencers, Divert hope to raise upwards of £250,000 to start to rollout the scheme to other London boroughs and then nationally.

For providing Alchemy, Milestone receives revenue in the form of a percentage of every sale made through this global media platform. Milestone also anticipates that there will be commercial benefits gained from the additional partnerships made through Alchemy.

This announcement contains inside information for the purposes of Article 7 of EU Regulation 596/2014.

Deborah White, CEO of Milestone commented:

"Alchemy has been designed to provide new revenue opportunities for Milestone and raise the public's awareness and funding for our activities and those of our partners. Alchemy allows its users to give to charitable causes as a result of a purchase, make a donation or contribute to a social initiative. I believe that the ability to do good as a consequence of buying digital entertainment will be a big draw."

 For further information:

Milestone Group PLC 
Deborah White, Chief Executive Tel: 0207 929 7826
Cairn Financial Advisers LLP, Nominated Adviser 
Liam Murray Tel: 0207 148 7900
Hybridan LLP, Broker  
Claire Louise Noyce Tel: 0203 764 2341
Walbrook PR Limited, PR  
Gary Middleton/Paul Cornelius/Paul Whittington Tel: 0207 933 8780

This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Milestone Group PLC via Globenewswire