Source - SMW
Big Sofa Technologies Group has been approved as a 'global systems partner' to provide video research and technology services to one of the world's largest consumer goods corporations, headquartered in the US.

Big Sofa  said that following an extensive procurement procedure, it was now an approved supplier on the client's global technology and research rosters, undertaking projects for the client to facilitate the acquisition and analysis of both new and existing video content. 

Big Sofa said that previously, the client had commissioned a number of projects through an approved agency, but the level of demand for the group's services across the client's global business reached a level which meant the client wanted to commission multiple projects directly with Big Sofa. 

It said the partnership was already contributing material income to the company.

It said the client, which owned some of the world's best known brands within the major consumer categories of healthcare, household and beauty products, was increasingly incorporating video observation techniques into its consumer insight activities to better understand actual human behaviour.