Source - RNS
RNS Number : 8706H
Rainmaker Solutions Limited
13 June 2017



Rainmaker completes acquisition of Behave,

launches new service design practice


LONDON, June 13, 2017 - Rainmaker Solutions, the business and digital transformation specialist, has acquired Behave, a London-based behavioural insights and innovation company.

Following the acquisition Rainmaker will launch a new service design practice, uniquely providing senior leaders with the capability to apply behavioural science and design thinking to drive business transformation. Behave's CEO and founder, Thomas Cornwall, joins Rainmaker in a new role as Head of Service Design.


Founded in 2014, Behave helps FTSE 100 companies and leading brands turn behavioural understanding into a competitive advantage. It takes an evidence-based approach to help organisations unlock growth, improve customer experiences and drive sustainable business change.


Behave is the second acquisition for Rainmaker since receiving funding from Funding Circle in 2016. In March 2017, Rainmaker acquired the resourcing hub, a UK-based technology and business resourcing company.


Jan Joubert, CEO of Rainmaker Solutions, said: "Right now, every CEO is struggling to work out what their business will look like in 5-10 years' time. To do this, they'll need to understand how to move customers and people to action. That's why Behave is the perfect acquisition for Rainmaker. Now our new service design practice will provide the methodology and scientific rigour for CEOs to drive digital business transformation."


Thomas Cornwall, CEO of Behave, commented: "When Behave launched there was a lot of talk about whether behavioural science could really make a practical impact. That's no longer in any doubt - it's become a powerful driving force behind the rapid growth of Uber, Airbnb and many others. At a time when CEOs are being forced to adapt or be left behind, Rainmaker's new service design practice will help intelligent leaders design - and deliver - their future."


- ENDS -

All enquiries, please contact:

Ian Middleton

T: +44-7885-508-527  E: [email protected]


About Rainmaker Solutions

Rainmaker is a global digital business transformation company, headquartered in London. Working collaboratively, at the heart of their most challenging projects, Rainmaker helps organisations transform for the digital age by using its world-leading methodology to plan, implement, and embed lasting change.

Founded in 2010, Rainmaker has delivered exceptional results for clients including Amazon, Cambridge University Hospitals, Credit Suisse, Department for International Trade, Direct Line Group, the European Bank for Reconstruction and Development, the Food Standards Agency and HS2, amongst others.

For further information, visit:

About Behave

Behave helps the world's leading brands unlock hidden value. As London's behavioural insights and innovation company, Behave have pioneered new ways to turn human understanding into a business advantage.

Behave's scientific methodology has been proven in four continents and trusted by Fortune 500 brands, fast-growing start-ups, governments and international organisations, such as the UN.

The company was founded by Thomas Cornwall, who started his career advising the British Government on the "Nudge" agenda, which sought to design public services to enable people to make better choices for themselves and for society rather than relying on government.

For further information, visit:



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