RhythmOne has acquired certain assets of RadiumOne Inc, a data-driven marketing platform. It also confirmed President Edward Hastings would succeed Subhransu Mukherjee as CEO, effective 19 July 2017.
The company said the RadiumOne transaction was signed and closed after market hours on 26 June 2017.
The acquisition accelerated the company's strategy to build a unified programmatic platform with unique audiences of uniform quality at scale.
Through RadiumOne, 1R gained access to a leading data driven marketing platform, unique consumer insights, audience segmentation and targeting technology, and premium demand relationships, which were expected to impact positively both pricing and fill rates on the 1R platform.