Source - SMW
Conviviality has  announced organisational changes and a directorate change, following the completion of the key elements of the integration of recent acquisitions.   Conviviality said it was reshaping the leadership team to deliver against its core business competencies of: Franchising and wholesaling and the buying, selling and distribution of alcohol to customers meeting the needs of consumers wishing to either purchase drinks for consumption in the home or out of the home.

The group has  brought together all of its drinks buying teams under the leadership of Steve Jebson who joined the business in November 2015 and has successfully delivered the buying synergies from the Matthew Clark and Bibendum integration. 

His  new role is buying and insights director. 

The group said:'The benefit of this change is to ensure that we truly leverage the scale of Conviviality with our suppliers as well as giving all of our supplier partners a clear route to maximise their business across our entire group, linking insight, buying, category and activation.'    Conviviality has brought together all of the selling and marketing functions within Conviviality Direct and Conviviality Trading under James Lousada who joined the business in June 2016. 

The group said he had successfully integrated both the agency businesses and festival businesses that existed within Matthew Clark, Bibendum and Peppermint Events.

In his new role as commercial director he would now also lead the Bibendum and Matthew Clark sales and marketing teams who support all customer relationships in the on-trade. 

The group said: 'The benefit of this change is that we can simplify the processes involved in supporting our customers, ensuring they receive the best support possible to meet their needs. We will also drive greater efficiencies through more effective pipeline and retention management.'

Customer and operations: Mark Riley joined Bibendum in 2012 and joined the group when Conviviality acquired Bibendum PLB in May 2016 where he was Managing Director of Bibendum, during which time he successfully supported the integration of Bibendum into Conviviality. 

Conviviality said: 'Mark in his new role of operations director will ensure the delivery of the most efficient supply chain with an outstanding service to customers. 

'Mark's responsibilities cover the Bristol customer contact centre, Bristol supply chain teams and the entire Conviviality logistics operation including the relationship with Trade Team, our third party provider.   'With our integration nearing completion and specifically the implementation of JDE into Bibendum, we are now able to move closer to creating a single approach to our supply chain. This substantially changes the role Nigel Basey, our logistics and distribution director has been undertaking and after a period of handover, Nigel will be leaving the business to pursue other opportunities at the end of the financial year.' 

Conviviality Retail: This is currently headed by David Robinson who specialises in drinks led convenience retailing and focuses on the wholesaling and Franchising of alcohol and convenience foods, predominantly through the fascia of Bargain Booze, Select Convenience and Wine Rack. His organisational structure remains unchanged, with the exception of the drink's buying capability which will now be handled by Jebson's new team.   Conviviality said: 'Mark Aylwin has fulfilled his objective of integrating Matthew Clark and Bibendum into Conviviality Direct, enabling us to bring all of our sales and marketing channels together under Commercial and Marketing. 

'As such, Mark will step down from the board and role as MD of Conviviality Direct on 31st January 2018.'     


At 8:34am: (LON:CVR) Conviviality Retail share price was +2p at 381p