Sosandar says December, January trading exceeded expectations
Source - SMW
Online women's fashion retailer Sosandar said revenue during December and January exceeded its expectations, with growth driven by new customer acquisitions and increased repeat purchasing.
The company said strong trading followed its fundraising in November, which allowed it to acquire a larger range of products and accelerate marketing activities.
'Basket size, conversion rate and traffic to the website were all ahead of target,' Sosandar said.
'Investment in new marketing channels continues to accelerate customer acquisition.'
'Customer promotional brochures showcasing, partywear, dresses, knitwear, outerwear, luxury leather and footwear categories drove both new customer acquisition and repeat purchases during the festive period.'