Sky pays £1.19bn a year for English Premier League football rights
Source - SMW
Sky said it would pay around £1.19bn per year for the right to screen Premier League football matches through to 2022.
The broadcaster bought four packs of rights from 2019 totaling 128 games per season, up from 126 matches currently.
Its annual bid price of £1.19bn marked a 16% cost reduction per game versus the current agreement, easing concerns that competition with streaming services would push up bid costs.
Between 2019/20 and 2021/22, Sky said it acquired the biggest head-to-head features, matches on Sunday, Monday and Friday, and, for the first time, Saturday evening matches.
'We continue to invest in content that our customers value and which complements our strategy to broaden our offer,' UK chief executive Stephen van Rooyen said.
'Not only do we remain the home of Premier League football but also the home of top quality drama, entertainment, comedy and other sports. Our disciplined approach means we continue to have the flexibility to invest in each of these areas as we choose, underlining our position as Europe's largest investor in content.'