Concepta signs marketing agreement with BB Link to support marketing of myLotus
Source - SMW
Concepta plc said it signed a marketing agreement with BB Link to support marketing of myLotus in Chinese hospitals.
Concepta developed a landing page that will be displayed when patients connect to BB link's free WiFi service offering in 1,500 waiting rooms across maternity hospitals in China.
Erik Henau, CEO said: 'Co-operation with BB Link allows us to target the most relevant potential users of myLotus in a cost-effective way. Additionally, if women are able to read about the product prior to seeing the doctor, there is a greater scope for market penetration.'
'BB Link has developed a sophisticated platform with metrics that permit the measurement of campaign success. We will start with a trial that will help us to refine our key messages to our consumers and to learn how the information links to the logistics of the hospital route.'
'This is an important step in building our consumer brand in China and in working with the hospital route to market.'
At 9:37am: (LON:CPT) Concepta Plc Ord 2.5p share price was +0.18p at 6.13p