Source - RNS
RNS Number : 3025F
Dev Clever Holdings PLC
12 July 2019

Dev Clever Holdings plc

("Dev Clever" or "the Company")

Engage Platform: UK and Europe Commercial Partnership Agreement Announcement 


Dev Clever, a leading developer of consumer engagement and gamification experiences, is pleased to announce a 3-year commercial partnership agreement with Valassis Ltd UK and Europe. Valassis is a leading voucher, coupon and cashback service provider, providing redeemable consumer incentives for thousands of brand customers, accepted at over 120,000 points of sale across Europe. Valassis process over 600 Million coupons per year with a discount value in excess of €2.1 Billion.


The commercial partnership agreement enables Dev Clever's gamification platform "Engage" and its suite of SaaS based gamification products to be offered to Valassis brand and retail customers by their brand sales teams as part of their digital product offer.


Key Highlights:

  •  The commercial partnership agreement provides Dev Clever with an exclusive route to market to Valassis's brand and retail customers.
  • Valassis' customer base includes: Mars Petcare, Shell, Reckitt Benckiser, Proctor & Gamble, Unilever, Nestle, Philip Morris, Johnson & Johnson, L'Oreal, Danone and Glaxo Smithkline.
  • The partnership enables Dev Clever to access markets across Europe.
  • Engage gamification products will be offered to customers on a SaaS basis and supported by Valassis' client services teams.





Engage is a cloud-based consumer engagement platform that enables brands and retailers to deliver discount rewards and voucher driven customer incentives that are fully controlled by the platform's gamification engine. Its cloud-based infrastructure, which is driven by API's, enables it to easily connect with 3rd party voucher and coupon system providers to offer a seamless consumer experience when issuing coupons, vouchers and cashback rewards from partner systems.

Games range from instant win mechanics and skill-based games to gamified digital loyalty cards. Using gamification to offer higher value prizes and incentives, brands and retailers can attract more consumers to their incentives and drive more product sales through a seamless digital consumer experience offer via the Engage platform.

Engage's cloud-based infrastructure enables third party digital voucher, coupon and cashback partners to connect seamlessly via API to the platform, which allows gamification to be implemented within brand and retail strategies at scale with minimal integration.  


Chris Jeffries CEO Dev Clever said:


This agreement is an exciting commercial partnership for Dev Clever with a true market leader, giving our Engage platform a direct route to market into some of the world's biggest brands. This partnership is the culmination of over 12 months of working closely with Valassis to define our joint commercial proposition and I'm delighted to announce this official partnership which significantly extends the reach of our platform to new customers and territories.  The scope and scale of the brands our partners can give us access to could be transformational for Dev Clever as we enter an exciting and busy period for the business.

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