Advertising company S4 Capital booked a first-half loss owing to acquisition and hiring expenses as well as share-based payments to executives. Pre-tax losses for the six months through June amounted to ₤8.5m, compared to a profit of ₤12.1m on-year, on a pro-forma basis. Revenue rose 42% to £87.97m on a pro-forma basis. Operational Ebitda before central costs fell 8.5% to £12.10m, as the company prioritised top-line growth and like-for-like headcount increased by 60% to around 1,375. 'These results confirm the power and relevance of the faster, better, cheaper, digital-only unitary advertising model, with first party data fuelling content and programmatic,' executive chairman Martin Sorrell said. 'Now the task is to build significant scale organically, by broadening and deepening existing and new client relationships and adding resources through merger and acquisition.' 'Your company is being increasingly involved in significant industry reviews.'
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