Source - LSE Regulatory
RNS Number : 5379G
Strix Group PLC
18 March 2020

18 March 2020

Strix Group Plc

("Strix", the "Group" or the "Company")

Appointment of Non-executive Director


Strix Group Plc (AIM: KETL), the global leader in the design, manufacture and supply of kettle safety controls and other complementary water products used in temperature control, steam management and water filtration, is pleased to announce the appointment of Richard Sells as a non-executive director of the Company with immediate effect.

Mr Sells is an experienced company director and advisor.  He has over 30 years' experience working across multinational corporations, public companies, entrepreneur-led SME enterprises and private-equity backed businesses.  He was previously Chief Innovation Officer at Electrolux AB, he also ran Electrolux's refrigeration business and was Group Managing Director for Electrolux in the UK.  He served previously as Chairman of AMDEA, the Association of Manufacturers of Domestic Appliances, and was on the board of London listed Alba plc.  Additionally, he has worked with a number of entrepreneur-led private companies and served as a deal advisor for a large private equity firm.  Mr Sells currently serves on the Advisory Board of Evrythng, an IoT data analytics business, and is as an Associate at The Foundation, a growth consulting firm.

Gary Lamb, Non-Executive Chairman of Strix, commented: "We are pleased to welcome Richard to the Board of Strix.  He brings with him a wealth of both advisory and board experience, coupled with extensive operational and commercial expertise.  I look forward to working with him and the Group in utilising his skills as we continue to roll out our strategic plans."

The following information is disclosed pursuant to Rule 17 and Schedule Two paragraph (g) of the AIM Rules for Companies in relation to Richard Sells, aged 61:

Current Directorships

Directorships held over the past 5 years 

Customer Built Consulting Ltd


Richard Sells currently holds no ordinary shares in the Company.

Save as disclosed above, there is no further information required to be disclosed in respect of Richard Sells pursuant to Rule 17 and Schedule Two, paragraph (g) of the AIM Rules for Companies 

This announcement contains inside information for the purposes of Article 7 of Regulation (EU) 596/2014.

Further enquiries, please contact:

Strix Group Plc

Mark Bartlett, CEO

Raudres Wong, CFO



+44 (0) 1624 829829


Zeus Capital Limited (Nominated Advisor and Joint Broker)

Nick Cowles / Jamie Peel / Jordan Warburton (Corporate Finance)

+44 (0) 20 3829 5000



Stifel Nicolaus Europe Limited (Joint Broker)

 +44 (0) 20 7710 7600


Matthew Blawat / Francis North




IFC Advisory Limited (Financial PR and IR)

+44 (0) 20 3934 6630


Graham Herring / Tim Metcalfe / Florence Chandler




Isle of Man based Strix, is a global leader in the design, manufacture and supply of kettle safety controls and other components and devices involving water heating and temperature control, steam management and water filtration.

Strix's core product range comprises a variety of safety controls for small domestic appliances, primarily kettles. Kettle safety controls require precision engineering and intricate knowledge of material properties in order to repeatedly function correctly. Strix has built up market leading capability and know-how in this field since being founded in 1982.

Strix is admitted to trading on the AIM Market of the London Stock Exchange (AIM: KETL). 




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