Source - LSE Regulatory
RNS Number : 6599M
Warpaint London PLC
22 January 2021


Warpaint London PLC

("Warpaint", the "Company" or the "Group")


Transfer of Shares and Director/PDMR Shareholding


Warpaint London plc (AIM: W7L), the specialist supplier of colour cosmetics and owner of the W7 and Technic brands, announces that on 20 January 2021 Keith Sadler, a Non-Executive Director of Warpaint, sold 10,526 ordinary shares of 25p each in the Company ("Ordinary Shares") at a price of 90.10 pence per Ordinary Share and acquired the same number of Ordinary Shares in his ISA for 93.15 pence per Ordinary Share. As a result of the transfer, Keith's holding remains unchanged at 31,145 Ordinary Shares, representing 0.04% of the Company's issued share capital.



Warpaint London

Sam Bazini - Chief Executive Officer

Eoin Macleod - Managing Director

Neil Rodol - Chief Financial Officer


c/o IFC


N+1 Singer (Nominated Adviser & Joint Broker)

Shaun Dobson, Jen Boorer, Alex Bond - Corporate Finance
Tom Salvesen - Corporate Broking

020 7496 3000


Shore Capital (Joint Broker)

Patrick Castle, Daniel Bush - Corporate Advisory

Fiona Conroy - Corporate Broking


020 7408 4090

IFC Advisory (Financial PR & IR)

Tim Metcalfe

Graham Herring

Florence Chandler

020 3934 6630



Warpaint London plc


Warpaint is made up of two divisions.


The largest division sells branded cosmetics under the lead brand names of W7 and Technic. W7 is sold in the UK primarily to retailers and internationally to local distributors or retail chains. The Technic brand is sold in the UK and continental Europe with a significant focus on the gifting market, principally for high street retailers and supermarkets. In addition, this division supplies own brand white label cosmetics produced for several major high street retailers. The Group also sells cosmetics using our other own brand names of Man'stuff, Body Collection, Vintage, Very Vegan, and Chit Chat.


The other division trades in close-out and excess inventory of branded cosmetics and fragrances from around the world.


Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.



Details of the person discharging managerial responsibilities / person closely associated



Keith Sadler


Reason for the notification



Non-Executive Director



Initial notification /Amendment

Initial notification



Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor



Warpaint London PLC






Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted



Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 25p





Nature of the transaction

Transfer of Shares to ISA


Price(s) and volume(s)



93.15p - Buy

90.10p - Sell





Aggregated information

- Aggregated volume

- Price

N/A - single transaction


Date of the transaction

20 January 2021


Place of the transaction

Outside a Trading Venue




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