8 February 2021

Cake Box Holdings plc

("Cake Box" or the "Company" or the "Group")

Cake Box opens 150^th store

Cake Box, the specialist retailer of fresh cream cakes, today announces the opening of its 150^th store, located in Romford. The opening is the Company's 66th since its IPO on the AIM market in June 2018.

Alongside the store roll-out programme, the Group has continued to make further progress on strategic initiatives including the development of its own-brand delivery platform which complements its existing Click & Collect and third-party delivery offerings.

Following investment to support the Group's continued expansion, operations at Cake Box's new bakery and distribution centre in Coventry are due to begin shortly, complementing existing facilities in Enfield and Bradford.

New product innovation which has been rolled out to customers includes improved loaf cake ranges, with gluten free and vegan options, alongside a ready-made, egg free custard.

Sukh Chamdal, Chief Executive Officer or Cake Box, commented:

"We're thrilled to have reached this landmark in the Cake Box growth story. This is testament to the entrepreneurialism and quality of our franchisees and the resilience of our business model, which has shone through over the last twelve months, in a difficult environment.

"The world is still an uncertain place, but the progress we've made in bringing our unique proposition to more customers than ever gives us confidence that we will continue our growth journey and emerge a bigger, better business."

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