Source - LSE Regulatory
RNS Number : 5920U
Joules Group plc
07 April 2021

Joules Group plc

("Joules" or the "Group")


Appointment of CFO

Joules, the premium British brand, is pleased to announce the appointment of Caroline York as its new Chief Financial Officer ('CFO') following a thorough search process. Caroline will join Joules no later than September 2021 from Moneysupermarket Group Plc, the FTSE250 price comparison business, where she is currently Finance Director.  Prior to Moneysupermarket, Caroline held finance leadership positions at Heathrow & BAA and, before that, held roles at Atos KPMG and PwC.

As previously announced on 28 January 2021, Marc Dench, the Group's outgoing CFO will step down from his position on the Board on Tuesday 11 May 2021. Following this date, he will remain available to the Group in a consultancy capacity to ensure a smooth transition of responsibilities to Caroline.

In the period between Marc standing down from the Board and Caroline joining the Board, the Group will appoint Jon Dargie, currently the Group's Finance Controller, as Interim CFO. During this period, Jon will report directly into the Joules Board.

Ian Filby, Non-Executive Chairman of Joules commented: "We are delighted to announce Caroline's appointment as CFO and look forward to welcoming her to the Group in the coming months. Caroline's extensive experience in senior finance roles at strong consumer brands and digital-led businesses made her the stand-out candidate for the role.

I would like to reiterate our thanks to Marc for his significant contribution to Joules during his time with the Group and his commitment to ensure a smooth transition of responsibilities."

Nick Jones, Chief Executive Officer of Joules commented: "We are delighted that Caroline is going to be our next CFO and I am looking forward to working closely with her to deliver the next chapter of Joules' long-term growth and development. I have no doubt that Caroline's extensive understanding of digital and brand-led businesses will be of great value to Joules moving forward."

Caroline York, incoming CFO of Joules commented: "Joules is a brand I have long admired and I am delighted to be joining as the Group's new CFO. The business has a very exciting future with significant opportunities to expand the brand and continue to develop its first-class digital proposition.  I am looking forward to joining the team and helping the business to continue create value for all stakeholders."


The following disclosures are required in accordance with Rule 17 and Schedule Two paragraph (g) of the AIM Rules for Companies ("AIM Rules"):


Caroline Jane York (maiden name Snashall), aged 47, has not held any directorships or partnerships in the past five years.


There is no further information required to be disclosed under Rule 17 or Schedule 2(g) of the AIM Rules for Companies.



Joules Group plc

Tel: +44 (0) 1858 435 255

Ian Filby, Non-Executive Chairman

Nick Jones, CEO

Marc Dench, CFO

Or Via Hudson Sandler

Hudson Sandler (Financial PR)

Tel: +44 (0) 20 7796 4133

Alex Brennan

Lucy Wollam

Peel Hunt LLP, Nominated Advisor and Joint Broker

Tel: +44 (0) 20 7418 8900

George Sellar

Andrew Clark

Liberum Capital Limited, Joint Broker

Tel: +44 (0) 20 3100 2000

John Fishley

Edward Thomas


Joules - a premium lifestyle brand with an authentic British heritage 

Joules is a premium lifestyle brand with an authentic heritage.  The Joules brand is about family, fun and joy in the countryside.  Joules creates and curates exceptional products that brighten the lives of its customer, delivered through a leading digital platform that is supported by enticing experiences and storesthat are located in desirable locations relevant to the Joules customer's lifestyle.  


The Joules story began in 1989, when Tom Joule started selling clothing on a stand at a country show in Leicestershire. Today, the business designs and sells Joules branded clothing, footwear and accessories for women, men and children … with collections of homeware, toiletries, lifestyle and pet product ranges that are carefully designed and developed through selected licensing partnerships 


Joules' distinctive design-led products are complemented by an increasingly broad customer offer provided through its digital marketplace Friends of Joules, enabling third party brands to offer curated, complementary products to the Joules customer base, enhancing Joules' digital platform with thousands of products from hundreds of creative businesses to give customers everything they could ever need for a contemporary country lifestyle. 


The Joules brand caters to its 1.5 million active customers through its own digital platform, its retail stores in the UK and at country shows and events.  Joules extends its brand reach through well-established 3rd party relationships - concessions, online marketplaces and traditional wholesale - in the UK and internationally. 


Internationally, the brand has made good progress in its target markets of the US and Germany, where the distinctive Joules brand and products range resonate well with local customers. International markets are served by wholesale partnerships and dedicated Joules websites. 


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