20 May 2021
Mirriad Advertising plc
("Mirriad" or the "Company")
PDMR notification
Mirriad Advertising plc, the leading in-content advertising company, was notified yesterday that Ms Kelsey Lynn Skinner, a Non-Executive Director of Mirriad, bought 12,000 ordinary shares ("Ordinary Shares") on 19 May 2021, at a price of 53.4 pence per Ordinary Share.
As a result of the above transaction, Ms Kelsey Lynn Skinner now holds an interest of 12,000 Ordinary Shares, representing 0.004 per cent of the issued share capital of the Company. The total number of voting rights in the Company is 278,991,891.
ENDS
Enquiries:
For further information please visit www.mirriad.com or contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Nominated Adviser & Broker:
Canaccord Genuity Limited
Simon Bridges
Richard Andrews
Thomas Diehl
Tel: +44 (0)20 7523 8000
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
About Mirriad
Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.
Mirriad currently operates in the US, Europe and China.
PDMR Share Dealings - Further information
The notifications below, made in accordance with the requirements of the EU Market Abuse Regulations (596/2014), provides further detail in respect of the transactions as described at the beginning of this announcement
| 1 | Details of the person discharging managerial responsibilities / person closely associated | |||||
| a) | Name | Ms Kelsey Lynn Skinner | ||||
| 2 | Reason for the notification | |||||
| a) | Position / status | Non-Executive Director | ||||
| b) | Initial notification / amendment | Initial | ||||
| 3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
| a) | Name | Mirriad Advertising plc | ||||
| b) | LEI | 213800ZKOK9GIME7HE62 | ||||
| 4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||
| a)
| Description of the financial instrument, type of instrument Identification code | Ordinary shares of £0.00001 each ISIN: GB00BF52QY14 | ||||
| b)
| Nature of the transaction
| Purchase of 12,000 Ordinary Shares | ||||
| c)
| Price(s) and volume(s)
|
| ||||
| d) | Aggregated information - Aggregated volume - Price |
12,000 53.4 pence Total: £6,408.00
| ||||
| e) | Date of the transaction | 19 May 2021 | ||||
| f) | Place of the transaction | London Stock Exchange, AIM Market | ||||
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