| For immediate release | 9 June 2021 |
RNS REACH
SANDERSON DESIGN GROUP PLC
("Sanderson Design Group", the "Company" or the "Group")
Launch of scionliving.com online shop
Sanderson Design Group PLC (AIM: SDG), the luxury interior design and furnishings group, announces that the innovative online partnership between the Scion brand and Design Online Ltd is now live at www.scionliving.com. The launch of this online shop follows the Company's collaboration agreement announced on 20 November 2020 with Design Online, a business formed by the leading internet retailer Jane Clayton and Company.
The Scion online shop sells the brand's products direct to consumers and brings together for the first time core wallpaper and fabric collections with the wide range of Scion's licensing product.
This online collaboration develops the Group's digital strategy and also delivers against the goals of targeting brands on key audiences, increasing brand awareness and driving consumer demand.
The scionliving.com website features tailor-made branded instructional and inspirational content across all product categories and will also utilise user-generated-content to heighten the brand's appeal to consumers.
Bertie Clayton, Managing Director of Jane Clayton and Company and Design Online, says: "We're so excited to launch scionliving.com, combining our industry expertise in digital marketing and e-commerce with Scion's modern designs and zesty colours. Via the scionliving.com website, the best attributes of Scion's portfolio are brought into full view, and we're delighted to bring the brand to new audiences."
Lisa Montague, Chief Executive Officer of Sanderson Design Group, says: "The online route to market appeals to the heart of Scion's core audience, as well as the brand's ethic of fun-loving, joyous designs. We're thrilled to launch this innovative website, and to be working with the dedicated e-commerce team at Jane Clayton and Company."
For further information:
|
Sanderson Design Group PLC |
c/o Buchanan +44 (0) 20 7466 5000 |
| Lisa Montague, Chief Executive Officer |
|
| Michael Williamson, Chief Financial Officer |
|
| Caroline Geary, Company Secretary |
|
|
|
|
| Investec Bank plc (Nominated Adviser and Broker) | +44 (0) 20 7597 5970 |
| David Anderson / Alex Wright / Ben Farrow |
|
|
|
|
| Buchanan | +44 (0) 20 7466 5000 |
| Mark Court / Sophie Wills / Toto Berger / Charlotte Slater |
|
Notes for editors:
About Sanderson Design Group
Sanderson Design Group PLC is a luxury interior furnishings company that designs, manufactures and markets wallpapers, fabrics and paints. In addition, the Company derives licensing income from the use of its designs on a wide range of products such as bed and bath collections, rugs, blinds and tableware.
Sanderson Design Group's brands include Zoffany, Sanderson, Morris & Co., Harlequin, Scion, Anthology and Clarke & Clarke.
The Company has a strong UK manufacturing base comprising Anstey wallpaper factory in Loughborough and Standfast & Barracks a fabric printing factory, in Lancaster. Both sites manufacture for the Company and for other wallpaper and fabric brands.
Sanderson Design Group employs approximately 600 people and its products are sold worldwide. It has showrooms in London, New York, Chicago, Paris, Amsterdam and Dubai.
Sanderson Design Group trades on the AIM market of the London Stock Exchange under the ticker symbol SDG.
For further information please visit: www.sandersondesigngroup.com
Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word “Reach” in the source column of the News Explorer pages of London Stock Exchange’s website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.
RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
