15 June 2021
Mirriad & A+E Networks® enhance partnership offer
Mirriad, the leading in-content advertising company, has today announced a partnership with A+E Networks® to deliver in-content opportunities for brand partners, allowing them to better connect with their audiences.
In Q4 2020, both parties launched in collaboration a series of in-content activities within Lifetime® holiday movies programming pillar, It's A Wonderful Lifetime. Following the success achieved during the collaboration, the A+E Networks team will begin to include in-content advertising for their agency and brand partners as part of their 2021/2022 Upfront opportunities.
Brands can look forward to even more in content opportunities to tap into the A+E Networks programming portfolio as the lineup widens to include more movies, original series, and short form content across A+E Networks portfolio of brands including A&E, Lifetime and the recently added History Channel. This breadth of engaging content means plans for further expanding the partnership are already underway and brands will be able to take advantage of this newly unlocked advertising inventory throughout this year and into 2022 and beyond.
Mirriad's Academy Award winning technology digitally and seamlessly adds products and branding into existing programs, instantly creating new advertising inventory. Brands are able to reach extensive new audiences and customer bases by being digitally inserted into the wide range of multi genre programming across A+E Networks portfolio. For brands this is a huge advantage as they gain mass exposure to their target audiences without interrupting the viewing experience.
Mark Melvin, EVP Sales and Brand Partnerships US at Mirriad, said: "We're seeing increased demand from advertisers looking to reach the valuable audiences that A+E Networks programming delivers. They have been an incredible partner and recognize the importance of innovating the ad experience for their viewers and brand partners."
Peter Olsen, President, Ad Sales, A+E Networks, said: "This is a powerful new opportunity for brands to connect with our viewers when they're most engaged in the content they love. We've seen the effectiveness of the Mirriad integrations drive significant uplifts in brand effectiveness for our partners campaigns."
ENDS
About Mirriad
Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.
Mirriad currently operates in the US, Europe and China.
About A+E Networks
A+E Networks® is a global content company comprised of some of the most popular and culturally relevant brands in media, including A&E®, Lifetime®, The HISTORY Channel™, LMN®, FYI,®, VICE TV® and Blaze®. A+E Networks' portfolio extends across platforms and genres with a scripted production division, A+E Studios™; unscripted production, Six West Media™; and independent film unit, A&E IndieFilms®. A+E Networks Digital™ includes watch apps, games, FAST channels, AVOD, and SVOD products Lifetime Movie Club® and HISTORY Vault®; and podcasts such as History This Week™. A+E Consumer Enterprises™ includes experiential/branded live events such as HISTORYTalks™ and E-commerce; and A+E Networks International® includes branded channels, content distribution and scripted/unscripted co-productions around the world. A+E Networks' content reaches more than 335 million households in over 200 territories in 41 languages. A+E Networks is a joint venture of Disney-ABC Television Group and Hearst. Follow us on Twitter at twitter.com/aenetworks and Facebook at facebook.com/AENetworks.
Enquiries:
For further information please visit www.mirriad.com or contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Ryan Mendy, US Investor Relations
Tel: +44 (0)207 884 2530
Nominated Adviser & Broker
Canaccord Genuity Limited
Simon Bridges
Richard Andrews
Thomas Diehl
Tel: +44 (0)20 7523 8000
Financial Communications
Charlotte Street Partners
Andrew Wilson Tel: +44 (0) 7810 636995
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