16 June 2021

XLMedia PLC

("XLMedia" or the "Company")

Appointment of Non-Executive Director

XLMedia (AIM: XLM), a global digital performance publisher, is pleased to announce the appointment of Julie Markey as a Non-Executive Director with immediate effect.

Julie has a wealth of experience in the organisation and management of people in international businesses. Most recently, Julie held the role of Group People Director for Ocado Group plc from June 2010 to December 2019, where she led a team of over 200 people overseeing multiple functions including Business Partners, talent recruitment and development, reward, employee engagement and internal communications.

Prior to her role at Ocado, Julie worked for Tesco plc. Julie joined Tesco in 1997 and held a number of roles in Commercial and Group functions, including overseeing the development of a People Vision and Plan for the property function, as well as piloting a corporate leadership development programme.

Julie has also held senior HR roles with Diageo, Merck Sharp and Dohme Limited and Stantons Bakeries (Part of Allied Bakeries).

Julie will Chair the Group's Remuneration Committee, and will sit on the Group's Risk Committee and Audit Committee.

Chris Bell, Non-Executive Chair of XLMedia, commented:

"I am delighted to welcome Julie to the Board of XLMedia.  She brings significant experience working in entrepreneurial and innovative businesses, and in creating programmes to develop and manage talent which I believe will be invaluable to our business as we further progress our transformation strategy."

The following information is disclosed pursuant to Schedule Two paragraph (g) of the AIM Rules for Companies:

Julie Louise Markey, aged 59, holds or has held in the past 5 years the following directorships and partnerships:

Save as disclosed above, no further information is required to be disclosed pursuant to Schedule Two paragraph (g) of the AIM Rules for Companies.

For further information, please contact:

Notes:

XLMedia is a global performance publisher. Operating globally across a variety of verticals including online gaming, personal finance and sports, the Group uses proprietary data and advanced targeting capabilities to build valuable connections with consumers through high-quality content - a value which can be passed onto XLMedia customers.

Group strategy is rooted in two fundamental corporate objectives to evolve the XLMedia business, speed transformational progress and drive global growth:

·    A balanced portfolio of online assets

o  Proactively managing the portfolio to ensure exposure to a diverse range of attractive territories and vertical markets, with different stages in their lifecycle/maturity. XLMedia seeks to achieve this through realigning the weighting of assets and moving towards more regulated markets (the US) and verticals (Sports), with more data-driven, conscious business model selection. In doing so, the Group seeks to promote sustainable revenue growth for the business and its customers, alongside data-driven intelligence to inform investment cases.

·    Branded, content-rich, engaging websites

o  Cultivating premium publishing brands with a shared belief in quality. XLMedia seeks to achieve this through focused consolidation of its portfolio and resources to concentrate only on those publishing assets which are optimised for its chosen markets. In doing so, the Group seeks to deliver content-rich, consumer centric sites which promote tangible user value while benefiting and extending the capabilities of our customers.