23 June 2021
Mirriad Advertising plc
("Mirriad" or the "Company")
PDMR notification
Mirriad Advertising plc, the leading in-content advertising company, announces that on 21 June 2021, it issued and allotted 63,917 new ordinary shares of £ 0.00001 each in the Company ("Ordinary Shares") as a result of the vesting and subsequent exercise of share options previously granted to an employee under the Company's long-term incentive plan ("LTIP"), as stated below:
Simon Redding, Head of Engineering:
1. Exercise of options over 63,917 Ordinary Shares in the Company at a price of 19.5p per share
2. Sale of 63,917 Ordinary Shares in the Company at an average price of 46.0p per share
Application will be made shortly to the London Stock Exchange for admission of the new Ordinary Shares to trading on the AIM market of the London Stock Exchange, which expected to occur on or around 29 June 2021 ("Admission").
Following Admission, the total issued share capital of the Company will be 279,055,808 Ordinary Shares. This figure may be used by shareholders as the denominator for the calculations by which they will determine whether they are required to notify their interest in, or a change in their interest in, the share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.
ENDS
Enquiries:
For further information please visit www.mirriad.com or contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Nominated Adviser & Broker:
Canaccord Genuity Limited
Simon Bridges
Richard Andrews
Thomas Diehl
Tel: +44 (0)20 7523 8000
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
About Mirriad
Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, improving the viewer experience by limiting commercial interruptions whilst delivering dramatically increased reach and impact for advertisers.
Mirriad currently operates in the US, Europe and China.
PDMR Share Dealings - Further information
The notifications below, made in accordance with the requirements of the EU Market Abuse Regulations (596/2014), provides further detail in respect of the transactions as described at the beginning of this announcement.
| 1 | Details of the person discharging managerial responsibilities / person closely associated | |||||||||
| a) | Name | Mr Simon Redding | ||||||||
| 2 | Reason for the notification | |||||||||
| a) | Position / status | Head of Engineering | ||||||||
| b) | Initial notification / amendment | Initial | ||||||||
| 3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||||||
| a) | Name | Mirriad Advertising plc | ||||||||
| b) | LEI | 213800ZKOK9GIME7HE62 | ||||||||
| 4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||||||
| a)
| Description of the financial instrument, type of instrument Identification code | Ordinary shares of £0.00001 each ISIN: GB00BF52QY14 | ||||||||
| b)
| Nature of the transaction
| Exercise of 63,917 options over Ordinary Shares Sale of 63,917 Ordinary Shares | ||||||||
| c)
| Price(s) and volume(s)
|
Exercise of options over Ordinary Shares:
Sale of Ordinary Shares:
| ||||||||
| d) | Aggregated information - Aggregated volume - Price |
Sale of Ordinary Shares: 63,917 Ordinary Shares 46 pence Total: £29,401.82
| ||||||||
| e) | Date of the transaction | 21 June 2021 | ||||||||
| f) | Place of the transaction | London Stock Exchange, AIM Market | ||||||||
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