29 June 2021

XLMedia PLC

("XLMedia" or the "Company")

Appointment of Chief Information Officer

XLMedia (AIM: XLM), a global digital performance publisher, is pleased to announce the appointment of Nigel Leigh as Chief Information Officer, a non-board role, with immediate effect.

In his role as Chief Information Officer, Nigel will be responsible for defining XLMedia's long-term technology roadmap, architecting the Group's technology vision and driving value creation across the Company's portfolio of publishing websites through data-driven analytics.

Nigel has a strong track record of building consumer-first, digital products using data and analytics to grow revenues and develop audiences for major publishing companies including Telegraph Media Group and JPIMedia. 

Most recently, Nigel held the role of Chief Digital Officer and sat on the executive management team at JPIMedia where he spearheaded a fundamental reshaping of the media organisation's digital assets, structures and commercial propositions - including rebuilding the entire technology stack as well as successfully delivering new revenue streams. Prior to his role at JPIMedia, Nigel worked for The Telegraph Media Group where he played a major role in its successful turnaround and digital transformation. 

Stuart Simms, Chief Executive Officer of XLMedia, commented:

"I am very pleased to be welcoming Nigel to XLMedia's leadership team. Nigel's hiring is a key part of our continued commitment to become a more data-driven business, build faster and more efficient operations and to forge closer links with our consumers." 

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Notes:

XLMedia is a global performance publisher. Operating globally across a variety of verticals including online gaming, personal finance and sports, the Group uses proprietary data and advanced targeting capabilities to build valuable connections with consumers through high-quality content - a value which can be passed onto XLMedia customers.

Group strategy is rooted in two fundamental corporate objectives to evolve the XLMedia business, speed transformational progress and drive global growth:

·    A balanced portfolio of online assets

o Proactively managing the portfolio to ensure exposure to a diverse range of attractive territories and vertical markets, with different stages in their lifecycle/maturity. XLMedia seeks to achieve this through realigning the weighting of assets and moving towards more regulated markets (the US) and verticals (Sports), with more data-driven, conscious business model selection. In doing so, the Group seeks to promote sustainable revenue growth for the business and its customers, alongside data-driven intelligence to inform investment cases.

·    Branded, content-rich, engaging websites

o Cultivating premium publishing brands with a shared belief in quality. XLMedia seeks to achieve this through focused consolidation of its portfolio and resources to concentrate only on those publishing assets which are optimised for its chosen markets. In doing so, the Group seeks to deliver content-rich, consumer centric sites which promote tangible user value while benefiting and extending the capabilities of our customers.