Seraphine Group plc
19 July 2021
SERAPHINE GROUP PLC
Notification and public disclosure of transactions by PDMRS
Grant of LTIP Awards
Seraphine Group plc (the "Company") announces that on [16] July 2021 the following awards over ordinary shares of 1 pence each in the Company became effective under the Seraphine Group plc Long Term Incentive Plan (LTIP) to the following person(s) discharging managerial responsibilities:
| Participant | Position | No. of Shares under Award |
| David N. Williams | Chief Executive Officer | 127,118 |
| John Bailey | Finance Director | 81,355 |
| Chelsey Oliver | Creative & Brand Director | 81,355 |
The awards were granted as options with an option price per share of 1 pence and will ordinarily vest on [16] July 2024, subject to the grantee's continued service and the Remuneration Committee's assessment of the extent to which the award's performance conditions are satisfied. A post vesting holding period applies during which vested shares (net of sale for tax) must then ordinarily be retained until [16] July 2026.
The performance conditions require the Company's Adjusted EBITDA pre IFRS 16 (which will be re-expressed as adjusted EPS) for the year ending April 2024 achieving £13 million to £16 million. 25 per cent. of each award will vest at £13 million rising on a straight-line basis to 100 per cent. vesting at £16 million.
The information set out below is provided in accordance with the requirements of Article 19(3) of the Market Abuse Regulation (EU) No 596/2014.
| 1 | Details of the person discharging managerial responsibilities / person closely associated | |||||
| a) | Name | 1. David N. Williams 2. John Bailey 3. Chelsey Oliver | ||||
| 2 | Reason for Notification | |||||
| a) | Position/status | 1. Chief Executive Officer 2. Finance Director 3. Creative Director | ||||
| b) | Initial notification/Amendment | Initial Announcement | ||||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
| a) | Name | Seraphine Group plc | ||||
| b) | LEI | 254900CQ8TMKUDD0L296
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| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary Shares of 1 pence each in Seraphine Group plc
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| b) | Nature of the transaction | Grant of options over ordinary shares under the Seraphine Group plc Long Term Incentive Plan at an option price of 1 pence per share. | ||||
| c) | Price(s) and volume(s)
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| d) | Aggregated information - Aggregated volume - Price |
Not applicable - single transactions | ||||
| e) | Date of the transaction | 16 July 2021 | ||||
| f) | Place of the transaction | Outside a trading venue | ||||
Enquiries:
Seraphine Group PLC
David Williams Tel: (0)20 3735 8956
Bridget Green Tel: (0)77 0291 2313
Ian Hinckley - Investors Relations Manager Tel: (0)7515 397685
Numis Securities Limited (Broker) Tel: (0)20 7260 1000
JTC (UK) Limited (Company Secretary) Tel: (0)20 7409 0181
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