Dignity plc

(the 'Company')

Board Appointment

Dignity plc, the UK's only listed provider of funeral related services, is delighted to announce the appointment of John Castagno to the Board as independent Non-Executive Chairman with effect from 23 July 2021.

John is an experienced Non-Executive Director with extensive experience in support industries and the financial services sector. John is skilled in both business planning and business development. He is currently an independent Non-Executive Director of Post Office Insurance. John is also a member of the Chartered Insurance Institute.

John will initially serve on the Audit, Remuneration and Nomination Committees.

Gary Channon, Chief Executive, commented:

"I am delighted that John has joined the Board of Dignity plc. His significant financial and commercial experience will be invaluable as the Company's independent Non-Executive Chairman. I very much look forward to working with him in my new role as CEO, both on the future success of the business and further appointments to the Board.

I am also pleased to announce that Dean Moore will remain a Director of the Company.

As previously announced, with John's appointment, I will now stand down as Executive Chairman to become CEO."

John Castagno added:

"Dignity is a business with a long history of supporting its customers at their time of need. The Company has faced a number of challenges in recent years and the team now in place has already taken significant action to position the business to continue to deliver the high level of service that its customers deserve. I am excited to be joining the Board as independent Non-Executive Chairman at such an important time for Dignity and am looking forward to working with Gary and my other Board colleagues as we work towards realising the significant unlocked value within the Company for the benefit of clients, employees, shareholders and wider stakeholders."

At the date of this announcement, Mr. Castagno has no interest in the ordinary shares in Dignity plc.

This announcement is made pursuant to Listing Rule 9.6.11R. There are no other details required to be disclosed under Listing Rule 9.6.13R.

For more information

Dignity plc                                                          +44 (0)20 7466 5000

Gary Channon, Chief Executive

Tim George, Company Secretary

Buchanan                                                            +44 (0)20 7466 5000

Richard Oldworth

Chris Lane

Tilly Abraham

www.buchanan.uk.com                              Dignity@buchanan.uk.com