| For immediate release | 24 August 2021 |
RNS REACH
SANDERSON DESIGN GROUP PLC
("Sanderson Design Group", the "Company" or the "Group")
TV launch of Harlequin's Own the Room campaign
Sanderson Design Group PLC (AIM: SDG), the luxury interior design and furnishings group, announces that its Harlequin brand will use TV advertising for the consumer launch of its Own the Room campaign, which empowers consumers to choose the best designs and colours for emotional and physical well-being.
The Harlequin TV adverts will begin on 1 September 2021 on Channel 4, More 4 and HGTV and will run for three weeks, marking the first time that the Group has used TV advertising. The adverts will target programming about homes and interiors. Strategically, this advertising is in line with the Group's strategy of elevating its brands and driving consumer demand for trade customers.
The Own the Room campaign is based on a specially commissioned white paper, Is the colour of your home making you happy?, which was written by Stephen Westland, a professor of colour science and technology, and Soojin Lee, a research fellow in colour design, both of Leeds university.
The paper discusses the emotional and physical benefits of colour in the home and its effect on health and well-being. To maximise the benefits, the paper stresses the importance of matching colours to an individual's specific characteristics.
To help consumers unlock their perfect colour and design choices, Harlequin has created an Own the Room quiz based on four distinct Harlequin looks.
The quiz, the white paper and further details of the Own the Room campaign can all be found at the Harlequin website via this link: https://harlequin.sandersondesigngroup.com/white-paper/
Lisa Montague, Chief Executive Officer of Sanderson Design Group, commented: "Harlequin's Own the Room initiative has created some fascinating insights on how colour and design can impact both emotional and physical well-being. We're excited to use TV advertising to bring this campaign to a broad consumer audience with the objective of driving demand for trade customers. I hope as many people as possible try the Own the Room quiz to encourage new dialogue and to give people the confidence to choose colourful, bolder schemes that can stimulate individual well-being."
For further information:
|
Sanderson Design Group PLC |
c/o Buchanan +44 (0) 20 7466 5000 |
| Lisa Montague, Chief Executive Officer | |
| Michael Williamson, Chief Financial Officer | |
| Caroline Geary, Company Secretary | |
| | |
| Investec Bank plc (Nominated Adviser and Broker) | +44 (0) 20 7597 5970 |
| David Anderson / Alex Wright / Ben Farrow | |
| | |
| Buchanan | +44 (0) 20 7466 5000 |
| Mark Court / Sophie Wills / Toto Berger | |
Notes for editors:
About Sanderson Design Group
Sanderson Design Group PLC is a luxury interior furnishings company that designs, manufactures and markets wallpapers, fabrics and paints. In addition, the Company derives licensing income from the use of its designs on a wide range of products such as bed and bath collections, rugs, blinds and tableware.
Sanderson Design Group's brands include Zoffany, Sanderson, Morris & Co., Harlequin, Scion, Anthology and Clarke & Clarke.
The Company has a strong UK manufacturing base comprising Anstey wallpaper factory in Loughborough and Standfast & Barracks a fabric printing factory, in Lancaster. Both sites manufacture for the Company and for other wallpaper and fabric brands.
Sanderson Design Group employs approximately 600 people and its products are sold worldwide. It has showrooms in London, New York, Chicago, Paris, Amsterdam and Dubai.
Sanderson Design Group trades on the AIM market of the London Stock Exchange under the ticker symbol SDG.
For further information please visit: www.sandersondesigngroup.com
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