Source - LSE Non-Regulatory
RNS Number : 3653K
Mirriad Advertising PLC
01 September 2021

 Mirriad "loops in" new creative partner



1 September 2021


Mirriad Advertising plc

("Mirriad" or the "Company")


Mirriad, the leading in-content advertising company, has today signed a new partnership agreement with LOOPING GROUP, the leading German tech-enabled communications agency that leverages the power of data-driven storytelling in conjunction with high-quality cross-channel content for its clients.


As part of the worldwide partnership, Mirriad will bring its in-content advertising and AI-powered, dynamic creative solutions to LOOPING GROUP's growing global client roster that includes the likes of Mercedes-Benz, Allianz and Deutsche Telekom.


The agreement represents the Company's first international cooperation with a Germany-based agency and now that the agreement is signed, Mirriad and LOOPING GROUP will develop an introducer plan covering prospective partners, customers and clients.


The two companies will also pilot a progressive approach to how video content assets can operate across geographical borders, time zones and languages. This dynamic content solution will accommodate product and service variations, varying channel and audience requirements as well as any key future updates. Crucially, it will dramatically reduce associated carbon footprints and lower production costs for advertisers whilst still delivering most relevant content for the respective audiences.


Stephan Beringer, CEO of Mirriad, said: "This partnership comes at a time when consumers increasingly avoid ads and are becoming incredibly hard to reach and connect with. Brands need to become a deeply engaging part of peoples' experiences in new and radical ways, without interrupting experiences and by enhancing them instead.


"In LOOPING GROUP we have found an outstanding partner who are championing the power of content, context and data in marketing and see the unique potential of our in-content advertising platform and our dynamic content capabilities to help their clients grow and reach their customers. Our work together will be uniquely creative and effective and of huge benefit to a range of most powerful global brands."


Dominik Wichmann, CCO and Co-Founder of LOOPING GROUP: "We are very happy to win Mirriad as a strong international partner and to make their innovative in-content advertising formats accessible to our clients. In our swift digital world, where attention has become the most valuable commodity, it is our goal to shift the industry's focus to the great potential that high-quality and long-lasting video content holds for brands and advertisers to build relationships with their audiences and to engage them in a sustainable and entertaining manner."




About Mirriad


Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, improving the viewer experience by limiting commercial interruptions whilst delivering dramatically increased reach and impact for advertisers.


Mirriad currently operates in the US, Europe and China.  



For further information please visit or contact:


Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Tel: +44 (0)207 884 2530


Nominated Adviser & Broker:

Canaccord Genuity Limited

Simon Bridges

Thomas Diehl

Tel: +44 (0)20 7523 8000


Financial Communications:

Charlotte Street Partners

Tom Gillingham Tel: +44 (0) 7741 659021

Andrew Wilson Tel: +44 (0) 7810 636995





LOOPING GROUP represent a new breed of companies embracing digital, data analytics, and content to help brands succeed in today's always-on consumer-led editorial society. We are an independent, tech-enabled comms agency built from the ground up for today's marketing requirements. In this world, attention has become extremely scarce.


To win attention, brands must now combine the art and science of storytelling. We put this at the heart of our product and service offering, uniquely combining the two to create content that commands attention, engages customers, and drives tangible business results. Founded just four years ago by journalists, creatives and producers, we have already established ourselves as a leader in data-driven storytelling, working with an impressive roster of brands including Mercedes-Benz, Allianz, Deutsche Telekom, Sooner, and the Human Vaccines Project. Our team consists of over 190 multi-skilled staff split between offices in Berlin, Hamburg, Munich, and London.


Press contact:

Kristina Voigt






This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact or visit

Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word “Reach” in the source column of the News Explorer pages of London Stock Exchange’s website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
Find out how to deal online from £1.50 in a SIPP, ISA or Dealing account.