2 November 2021

XLMedia PLC

("XLMedia" or the "Company")

Appointment of Chief Financial Officer

XLMedia (AIM: XLM), a global digital performance publisher, is pleased to announce the successful conclusion of the executive search for an experienced Group Finance Officer with the appointment of Caroline Ackroyd.

Caroline, who has significant experience both within the gaming and leisure sectors alongside considerable capital market and investor relations expertise, will join the Company and Board following the completion of her notice period of up to six months.

Most recently, Caroline held the role of Chief Financial Officer and sat on the board at Jaywing plc, which is AIM-listed. Prior to this, Caroline held the role of Chief Financial Officer from 2018 to 2020 at Push Doctor; Director of Commercial Finance from 2014 to 2018 with Sky Betting and Gaming; Finance Director from 2012 to 2014 for Coral Interactive (a subsidiary of Gala Coral Group); and several different finance roles with BSkyB from 2004 to 2012.

Rowan Ellis, who is currently Interim Chief Financial Officer of XLMedia, will be reverting to his role as a financial consultant to XLMedia, and will work alongside Caroline to ensure an orderly handover.

Stuart Simms, Chief Executive Officer of XLMedia, commented:

"I am excited to welcome Caroline, a highly experienced CFO, to XLMedia's leadership team and Board. Her deep understanding and intimate knowledge of our sector offers tangible value and insights, especially in light of the dramatic progress we are delivering in US Sports."

Caroline Ackroyd added:

"I am really pleased to be joining XLMedia and look forward to working with the team to build upon the strong foundations in place and to deliver the next exciting phase."

For further information, please contact:

The following disclosures are made in accordance with Schedule 2(g) and Rule 17 of the AIM Rules.

Caroline Elizabeth Ann Ackroyd, aged 43, is currently or has previously been a director of the following companies within the past five years

Save as disclosed above, there is no further information required to be disclosed pursuant to Schedule 2, paragraph (g) of the AIM Rules.

Notes:

XLMedia is a global digital performance publisher. Operating across a variety of verticals including online gambling, personal finance, sports and technology, the Group uses proprietary tools and methodologies to identify and target high value clients for platform operators.

XLMedia has a clear transformation strategy, which will enable it to shape the future of the performance publishing industry. The Company has set out a clear strategic agenda under two fundamental priorities:

·    A balanced portfolio of online assets

o  XLMedia seeks to create a balanced portfolio of websites to cover a range of attractive geographies, both stable and high-growth verticals and with greater exposure to regulated markets.  In doing so, the Company will focus particularly on developing presence in North American sports, primarily through targeted acquisition.

·    Branded, content-rich, engaging websites

o  XLMedia will consolidate its online portfolio, concentrating on a much smaller number of publishing assets, and focusing its resources on optimising this core set of premium sites for its chosen markets.  These content-rich, engaging websites, underpinned by intelligent market-leading technology, will seek to build stronger lasting relationships with consumers and enhance monetisation opportunities.