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30 November 2021

D4t4 Solutions Plc

D4t4 Solutions releases updates to Celebrus Customer Data Platform

Celebrus can now be seamlessly connected to any organisation's existing technology and offers enhanced detection for measuring how customers interact with digital content

D4t4 Solutions Plc (AIM: D4t4, "the Group", "D4t4"), the AIM-listed data solutions provider, has launched the latest version of Celebrus Customer Data Platform (CDP), its enterprise software product for capturing and analysing customer behaviour in real-time across all digital channels.

The updated version 9.5 helps clients to unlock greater value from their customer data and integrate it throughout their technology platforms. Celebrus CDP now includes an easy-to-use API Connector that seamlessly connects Celebrus to any external technology application used by its clients. It also provides organisations with even more accurate insights into how customers interact with their targeted, digital content, including:

·      More accurate predictive analytics models for real-time decision-making and outbound marketing

·      Improved analysis of which marketing tactics and touchpoints are most effective to drive better return on marketing spend

·      Better reporting to accurately compare the performance of different pieces of content and messaging

·      Enhanced compliance and auditability for whether customers have reviewed terms and conditions and regulatory content

Bill Bruno, CEO of D4t4 Solutions, commented:

"The latest version of Celebrus CDP incorporates new functionality that fills a massive gap in the market today. It eliminates the hassle of connecting data across multiple technology platforms and provides our clients with even more accurate insights into how consumers interact with their digital content - helping them to identify and convert potential customers in real-time. The continued development of our Celebrus products is testament to the talent we have within the business and our commitment to investment-led growth."

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About D4t4 Solutions plc

D4t4 Solutions plc (AIM: D4t4) was founded around a passion for helping global enterprises derive value from their data assets.

Supporting customers in financial services, retail, travel, healthcare, and telecommunications across 27 countries, D4t4 enables businesses to make smarter, informed decisions via Celebrus, the company's flagship first party product suite. Celebrus CDP automatically captures, contextualises, and activates user-based behavioural data in real-time across all digital channels. Through behavioural biometrics and analytics, Celebrus FDP helps companies prevent fraud before it happens. Celebrus CDM provides an enterprise platform that automates the integration and transformation of customer data from all relevant data sources, whether on-premises or cloud, to deliver customer and regulatory analytics.

The Group has offices in the UK, USA, India, and Australia with key talent in all markets to drive the growth of the business. Celebrus is fully compliant with all major data privacy regulations and the Group is accredited to ISO27001: Information Security Management.

For more information, please see www.d4t4solutions.com