7 February 2022
S4 CAPITAL PLC
("S4 Capital" or the "Company")
Notification of a transaction by a Person Discharging Managerial Responsibilities ("PDMR") and a Person Closely Associated ("PCA") with a PDMR
The Company received notification on 4 February 2022 that Paul Roy, a PDMR, had sold 80,000 ordinary shares of £0.25 ("Ordinary Shares") he personally held and his SIPP (P Roy SIPP (Pension) portfolio) purchased 80,000 Ordinary Shares on the same day.
Following this sale and purchase, Paul Roy continues to have an interest in 1,950,129 Ordinary Shares representing approximately 0.35% of the entire issued share capital of the Company.
The notification below is made in accordance with the requirements of MAR.
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||||
| a) | Name | Paul Roy | |||
| 2. | Reason for the Notification | ||||
| a) | Position/status | Non-Executive Director | |||
| b) | Initial notification/ Amendment | Initial | |||
| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||||
| a) | Name | S4 Capital plc | |||
| b) | LEI | LEI: 21380068SP9V65KPQN68 | |||
| 4. | Details of the transaction(s):section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv)each place where transactions have been conducted | ||||
| a) | Description of the financial instrument, type of instrument | Ordinary shares of 25 pence each
| |||
| Identification code | GB00BFZZM640 | ||||
| b) | Nature of the transaction | Share sale | |||
| c) | Price(s) and volume(s) | Price | Volume | ||
| £5.020118 | 80,000 | ||||
| d) | Aggregated information Aggregated volume | Aggregate Price | Aggregate Volume | Aggregate Total | |
| £5.020118 | 80,000 | £401,609.44 | |||
| e) | Date of the transaction
| 4 February 2022 | |||
| f) | Place of the transaction | London Stock Exchange (XLON) | |||
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||||
| a) | Name | P Roy SIPP (Pension) portfolio | |||
| 2. | Reason for the Notification | ||||
| a) | Position/status | PCA of Paul Roy | |||
| b) | Initial notification/ Amendment | Initial | |||
| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||||
| a) | Name | S4 Capital plc | |||
| b) | LEI | LEI: 21380068SP9V65KPQN68 | |||
| 4. | Details of the transaction(s):section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv)each place where transactions have been conducted | ||||
| a) | Description of the financial instrument, type of instrument | Ordinary shares of 25 pence each
| |||
| Identification code | GB00BFZZM640 | ||||
| b) | Nature of the transaction | Share acquisition | |||
| c) | Price(s) and volume(s) | Price | Volume | ||
| £5.0612 | 80,000 | ||||
| d) | Aggregated information Aggregated volume | Aggregate Price | Aggregate Volume | Aggregate Total | |
| £5.0612 | 80,000 | £404,896.00 | |||
| e) | Date of the transaction
| 4 February 2022 | |||
| f) | Place of the transaction | London Stock Exchange (XLON) | |||
Enquiries:
S4 Capital plc Tel: +44 (0)20 3793 0003
Sir Martin Sorrell (Executive Chairman)
Powerscourt Tel: +44 (0)7713 246 126
(PR Adviser to S4 Capital plc)
| Jane Glover |
|
About S4Capital
S4Capital (SFOR.L) is the tech-led, new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. This will be achieved by integrating leading businesses in three practice areas: content, data&digital media and technology services, along with an emphasis on "faster, better, cheaper" executions in an always-on consumer-led environment, with a unitary structure.
Digital is by far the fastest-growing segment of the advertising market. S4Capital estimates that in 2021 digital accounted for approximately 60% or $420-450 billion of total global advertising spend of $700-750 billion (excluding over $500 billion of trade promotion marketing, the primary target of the Amazon advertising platform) and projects that by 2022 total global advertising spend will expand to $770-850 billion and digital's share will grow to approximately 65% and by 2024 to approximately 70%, accelerated by the impact of covid-19.
In 2018, S4Capital combined with MediaMonks, the leading AdAge A-listed creative digital content production company led by Victor Knaap and Wesley ter Haar, and then with MightyHive, the market-leading digital media solutions provider for future thinking marketers and agencies, led by Peter Kim and Christopher S. Martin. Since then, MediaMonks and MightyHive have combined with more than 25 companies across content, data&digital media and technology services. For a full list, please see the S4Capital website. In August 2021, S4Capital launched its unitary brand by merging MediaMonks and MightyHive into Media.Monks, represented by a dynamic logo mark that features MightyHive's iconic hexagon. As the operational brand, Media.Monks underpins S4Capital's agility, digital knowledge and efficiency and is the next step in delivering on its foundational promise to unify content, data&digital media and technology services.
Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin, Mary Basterfield and Scott Spirit all joined the S4Capital Board as Directors. The S4Capital Board also includes Rupert Faure Walker, Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko Okumoto, Margaret Ma Connolly, Peter Rademaker and Miles Young.
The Company now has well over 7,500 people in 33 countries across the Americas, Europe, the Middle East and Africa and Asia-Pacific and a current market capitalisation of approximately £3.0 billion (c.$4.0 billion) and would rank inside the FTSE 150. It achieved Unicorn status in a little over one year, unique in the advertising and marketing services industry. Sir Martin was CEO of WPP for 33 years, building it from a £1 million "shell" company in 1985 into the world's largest advertising and marketing services company with a market capitalisation of over £16 billion on the day he left. Today its market capitalisation is £13.5 billion. Prior to that Sir Martin was Group Financial Director of Saatchi & Saatchi Company Plc for nine years.
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