17 February 2022
Brave Bison Group plc
("Brave Bison" and the "Company")
AJ Bell Investor Presentation Recording
Brave Bison, the social and digital media company, held a live investor presentation on Thursday 10 February 2022 at the AJ Bell Shares Magazine Edinburgh Investor Evening.
A live recording of Brave Bison's presentation can be viewed here, and the materials presented can be viewed at the Company's website here.
For further information please contact:
Brave Bison Group plc
Oliver Green, Executive Chairman via Cenkos
Theo Green, Chief Growth Officer
Philippa Norridge, Chief Financial Officer
Cenkos Securities plc Tel: +44 (0)20 7397 8900
Nominated Adviser & Broker
Nicholas Wells
Ben Jeynes
About Brave Bison
Brave Bison (AIM: BBSN) is a social and digital media company, headquartered in London with additional offices in Singapore and Eastern Europe.
Brave Bison is unique in that it is both a digital media owner, as well as a digital media agency. The Company owns and operates its own channels, and the communities attached to them, as well as offering customers a suite of advertising services to help reach digital audiences.
Brave Bison has two core lines of business. Firstly, the publishing of content on social media channels to generate advertising revenue. Brave Bison operates over 650 channels including PGA Tour and US Open on YouTube, Cooking Wild and DIY & Crafts on Facebook and Slick and VSatisfying on Snap Discover. The amount of revenue generated from a channel depends on how many people watch the content, who these people are and where they are based.
The second line of business involves the execution of social and digital advertising campaigns for global, blue-chip brands such as Panasonic, New Balance, Primark, Vodafone and Samsung. Key advertising channels include Paid Search (on advertising platforms such as Google and Amazon), Paid Social (on advertising platforms such as Facebook, Instagram and TikTok), Influencer Marketing and eCommerce Technology (on commerce platforms such as SAP, Salesforce, BigCommerce). These advertising services generate fee-based income, typically from customers retained for 12 months or more.
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