Source - LSE Non-Regulatory
RNS Number : 8258L
D4T4 Solutions PLC
18 May 2022

18 May 2022


D4t4 Solutions Plc


Celebrus CDP to be integrated into
Pegasystems' Always-On Insights product


D4t4 Solutions Plc (AIM: D4t4, "the Group", "D4t4"), the AIM-listed data solutions provider, announces that Celebrus CDP, the Group's product for the most advanced cross-channel, first party data collection will be integrated into Always-On Insights, a new offering combining the capabilities of Pegasystems' Customer Decision Hub™ with Celebrus CDP.

By integrating Celebrus' real-time data capturing and identity solutions with Pega's AI-powered decisioning, brands can react in real-time to consumer behavior with the most relevant inbound and outbound offers and messages to drive higher response rates.

This addresses the challenge that brands have as they struggle to convert customer data into meaningful outbound and inbound interactions in a compliant and cost-effective way. This challenge will be exacerbated when third-party cookies are withdrawn in 2023.

The integrated Always-On Insights product will enable;

·      Real-time identity and context, using Celebrus's Identity Graph capabilities

·      Instant outreach recommendations, trigger an outbound engagement, such as promotional offers,  with customers in real-time

·      Integration of owned and paid channels, allowing hyper-personalised messages to customers through any connected channel, such as a website, mobile app, email, contact center, or advertising platform.


Commenting on the product launch, Bill Bruno, CEO of D4t4 Solutions, said:

""To remain competitive, brands need the ability to drive relevant decisions via any channel across the entire customer journey. If they don't, they risk alienating and frustrating customers. Pega and Celebrus are bringing a unique solution to the market - leveraging real-time customer data and identity solutions to recommend outreach specific to individual customers' needs, resulting in more effective, targeted interactions that drive results."."




D4t4 Solutions Plc

Bill Bruno, Chief Executive Officer

Ash Mehta, Chief Financial Officer


+44 (0) 1932 893333



finnCap (Nominated Adviser & Joint Broker)

Julian Blunt / Edward Whiley, Corporate Finance

Alice Lane, ECM


+44 (0) 20 7220 0500

Canaccord Genuity (Joint Broker)

Simon Bridges / Andrew Potts


+44 (0) 20 7523 8000

Instinctif Partners

Rozi Morris / Joe Quinlan

+44 (0) 20 7457 2020


About D4t4 Solutions plc


D4t4 Solutions plc (AIM: D4t4) was founded around a passion for helping global enterprises derive value from their data assets.


Supporting customers in financial services, retail, travel, healthcare, and telecommunications across 27 countries, D4t4 enables businesses to make smarter, informed decisions via Celebrus, the Group's flagship first party data product suite. Celebrus CDP automatically captures, contextualises, and activates user-based behavioural data in real-time across all digital channels. Through behavioural biometrics and analytics, Celebrus FDP helps companies prevent fraud before it happens. Celebrus CDM provides an enterprise platform ***that automates the integration and transformation of customer data from all relevant data sources, whether on-premises or cloud, to deliver customer and regulatory analytics.


The Group has offices in the UK, USA, India, and Australia with key talent in all markets to drive the growth of the business. Celebrus is fully compliant with all major data privacy regulations and the Group is accredited to ISO27001: Information Security Management.


For more information, please see   


This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact or visit

Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word “Reach” in the source column of the News Explorer pages of London Stock Exchange’s website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
Find out how to deal online from £1.50 in a SIPP, ISA or Dealing account.