07 June 2022    

D4t4 Solutions Plc

Celebrus partner product, Teradata Vantage, named a "Leader" in CDP

D4t4 Solutions Plc (AIM: D4t4, "the Group", "D4t4"), the AIM-listed data solutions provider, announces that Teradata Vantage has been named a 'Leader' in the IDC MarketScape: Worldwide Customer Data Platforms (CDPs) Focused on Data and Marketing Operations Vendor Assessment.

Teradata Vantage is Teradata's flagship multi-cloud data platform and is powered by D4t4's Celebrus CDP offering, allowing Vantage to empower enterprises to activate their first-party data through the identification and collection of customer interactions to discover customer behaviours and insights.

Third-party cookies used to track website visitors and support personalisation are increasingly being blocked by the major browsers due to new privacy laws and regulations. Companies reliant on this technology to understand the behaviours of customers will no longer be able to personalise experiences, optimise advertising, or manage customer journeys across channels and over time.

To address this data collection gap and deliver the personalised brand experiences customers expect, Teradata and Celebrus, the world's only first-party, real-time, enterprise-class data capture and contextualisation solution, have collaborated to help brands solve their most pressing customer experience challenges at scale and in real-time.

Celebrus CDP's instant data capture solution enables the capturing and contextualising of customer interaction data across all digital channels, and feeds individual-level digital interaction and experience data into the pre-built and extensive Vantage customer experience data model, which captures and organises the data in near real time (i.e. milliseconds).

Teradata's powerful analytics engine allows for at-scale processing of this digital data to uncover behaviours and insights, whilst the real-time capabilities of Vantage enable contextual decisioning and action while a user is live on a digital channel.

Commenting on the IDC MarketScape report, Bill Bruno, CEO of D4t4 Solutions, said:

"Current digital solutions on the market are failing to support brands in creating optimal customer experiences based on first-party data. Capturing and making sense of digital customer data is difficult, and third-party cookie deprecation is only exacerbating the problem.

With Teradata and Celebrus, brands are able to identify and collect data from customer interactions in real time, giving brands a deeper understanding of their customers so they can make more informed decisions and create better customer experiences, instantly."

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About D4t4 Solutions plc

D4t4 Solutions plc (AIM: D4t4) was founded around a passion for helping global enterprises derive value from their data assets.

Supporting customers in financial services, retail, travel, healthcare, and telecommunications across 27 countries, D4t4 enables businesses to make smarter, informed decisions via Celebrus, the Group's flagship first party data product suite. Celebrus CDP automatically captures, contextualises, and activates user-based behavioural data in real-time across all digital channels. Through behavioural biometrics and analytics, Celebrus FDP helps companies prevent fraud before it happens. Celebrus CDM provides an enterprise platform ***that automates the integration and transformation of customer data from all relevant data sources, whether on-premises or cloud, to deliver customer and regulatory analytics.

The Group has offices in the UK, USA, India, and Australia with key talent in all markets to drive the growth of the business. Celebrus is fully compliant with all major data privacy regulations and the Group is accredited to ISO27001: Information Security Management.

For more information, please see www.d4t4solutions.com