Source - LSE Regulatory
RNS Number : 0561F
Ten Lifestyle Group PLC
05 July 2023

5 July 2023

Ten Lifestyle Group plc

(the "Company" or "Ten")


PDMR Dealing, EBT Disposal and Admission of New Shares


Ten Lifestyle Group plc (AIM: TENG), a leading technology-enabled global concierge platform for the world's wealthy and mass affluent, announces that it received notice that on 4 July 2023 Andrew Long, Group COO, sold 900,000 ordinary shares of 0.1 pence each in the Company ("Ordinary Shares") at a price of 95p per Ordinary Share. On the same day, 400,000 options held by the Ten Employee Benefit Trust were exercised, with the resulting shares sold on the same day at a price of 95p per share. 


Following the sale, Mr. Long has a total interest in the Company of 3,100,000 Ordinary Shares, representing 3.67% of the total voting rights of the Company. The purpose of the sale was to fund a previously agreed payment plan for a new build property purchase.


The Ten Group Employee Benefit Trust, established on 22 February 2012 (the "EBT"), was granted an option for NWH (Guernsey) Limited to subscribe for 400,000 Ordinary Shares with an exercise price of 70p on 27 March 2020 as part of the Company's COVID-19 cost saving initiatives. The EBT is primarily intended to reward employees, not management, who have shown commitment to the Company and the cash generated by this exercise and sale will be used to fund employee loyalty programmes aimed at improving employee retention.


Following this transaction, the EBT holds a total of 42,186 Ordinary Shares, representing 0.05% of the Company's total voting rights.


Pursuant to the exercise of options described above, the Company has issued 400,000 new Ordinary Shares. Applications have been made for the 400,000 new Ordinary Shares to be admitted to trading on AIM ("Admission"). It is expected that Admission will occur at 8.00 a.m. on or around 11 July 2023.


The total number of Ordinary Shares in issue following Admission will be 84,387,671. This figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company under the FCA's Disclosure and Transparency Rules.


The notification below, made in accordance with the Market Abuse Regulation, provides further details in relation to the sale of Ordinary Shares.





For further information, please visit or contact:


Ten Lifestyle Group Plc

Alex Cheatle, Chief Executive Officer

Alan Donald, Chief Financial Officer



+44 (0)20 7850 2796


Peel Hunt LLP, Nominated Advisor and Broker

Paul Gillam

James Smith

+44 (0) 20 7418 8900






Details of the person discharging managerial responsibilities / person closely associated



Andrew Long


Reason for the notification



Group COO


Initial notification /Amendment

 Initial Notification



Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor



 Ten Lifestyle Group Plc






Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted



Description of the financial instrument, type of instrument

Ordinary Shares of 0.1p each

Identification code

ISIN: GB00BF188X60


Nature of the transaction

Sale of Ordinary Shares


Price(s) and volume(s)







Aggregated information

- Aggregated volume


- Price



Date of the transaction

4 July 2023


Place of the transaction

London Stock Exchange (XLON); AIM





This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact or visit

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
Find out how to deal online from £1.50 in a SIPP, ISA or Dealing account. AJ Bell logo

Related Charts

Ten Lifestyle Group PLC (TENG)

-2.75p (-4.12%)
delayed 16:30PM