Liberum is launching a new Q3 Media Trend Tracker covering the UK, France and Germany. The research produces three key findings. These are:
- TV is more resilient than many think (including in France and Germany.
- Rightmove (RMV) remains the uncontested market leader in UK online property portals.
The accompanying commentary notes that it is ‘increasingly clear free-to-air television advertising is structurally resilient: it works for advertisers; TV viewing is growing; and broadcasters are primed to exploit online video revenues’.