Digital billboard firm Ocean Outdoor (OOUT) has made a second foray into Scandanavia with the proposed acquisition of its Swedish peer AdCityMedia for a little under £25m. This follows on from the recent purchase of another Sweden-based firm, Visual Art, two months ago. The stock is unchanged at $7.60 on the news. The share price has slipped back in recent weeks, perhaps reflecting a more ...

Outdoor advertising outfit Ocean Outdoor (OOUT) ticks up 1% to $7.95 this morning as it provides a robust trading update and secures a new contract in Glasgow. The shares are now up 20% from the lows marked in March. The company, a leader in digital ‘out of home’ or OOH advertising, reported revenue up 14% to £18.6m for the first three months of the year. It operates from hundreds of ...

Sci-fi fans may remember the early noughties release Minority Report. One of the elements of the imagined world of the film was personalised advertising with digital billboards responding to the individuals passing them at that moment. This scenario no longer belongs to the world of science fiction. Digital outdoor advertising specialist Ocean Outdoor (OOUT) has developed vehicle detection ...

A lot of attention has been given to Google and Facebook as being core players in the world of advertising. Their platforms are, without doubt, extremely powerful given immense engagement with people around the world. These companies, alongside Amazon, Apple and Netflix, make up the ‘FAANGs’ empire of firms which have a stronghold in the media sector, alongside other industries in several ...