First-half revenues expected to fall 18%Shares down over 70% in the past yearNative advertiser blames lower traffic volumesDianomi (DNM:AIM) saw its shares tank nearly 40% in morning trading as the native digital advertising firm said its revenue for the six months to 30 June 2023 is expected to show an 18% fall.The firm which provides native digital advertising - this is when online ads mimic the

The threat of a recession is prompting companies to cut back on their promotions and investors are increasingly wary of buying shares in the advertising sector. This is understandable given the strong correlation between global economic growth and nominal spending on advertising.Both the MSCI European Media and Entertainment index and the MSCI World Media and Entertainment index have fallen year-t

In a recent blog post (16 Feb) Alphabet-owner Google dropped a bombshell for the online advertising eco-system.It revealed a new policy that will prevent advertisers tracking users' activities, using apps on Android phones. The decision mirrors that taken last year by Apple, that enabled users to opt-out of being tracked by apps on their iPhones and iPads.The move follows increasing questions rega

Google-parent Alphabet has rethought its plans to phase out third party cookies on its Chrome web browser, potentially creating an opportunity for agencies such as Dianomi (DNM:AIM), S4 Capital (SFOR) and Future (FUTR).The online search and advertising platform had said in January 2020 that it would overhaul Chrome by removing cookies that follow people around the web within two years, but it has

The CEO of digital advertising firm Dianomi (DNM:AIM), Rupert Hodson, tells Shares the group is benefiting from the demise of third party cookies that has prompted many advertisers to embrace contextual advertising, and its cost per click model.Contextual advertising is when the content of an advertisement is directly linked to the content of the web page a person is viewing.Dianomi is a provider