SEEEN PLC on Wednesday said it is continuing to build on its vertical markets strategy as it secures two further customers in the financial publishing sector.
Shares in the London-based social media services firm were down 12% to 11.00 pence each in London on Wednesday morning.
SEEEN said that its two new wins add onto its two previously secured customers in the financial publishing sector.
The company said that both of its new customers have a focus on events management and ticket sales and will use CreatorSuite to drive increased views and increased customer conversions.
In one case, SEEN will also provide additional managed services to curate moments within the videos and drive interest in events through relevant end cards for e-commerce sales. In the other case, it has agreed a monthly licence fee plus performance payments linked to the number of video views generated.
SEEN said that these customer wins build on its vertical markets strategy, which sees the company licensing to customers in three markets - financial publishing, sports and retail.
The financial publishing is a ‘big addressable market around the world’, the company added.
Chief Financial Officer Adrian Hargrave said: ‘As stated in our financial year 2021 final results, we have identified the financial publishing vertical as a strong target market for CreatorSuite, where longer form video from interviews and presentations requires moments to capture the attention of viewers. We are confident that we will continue to deliver against our sales KPIs and increase shareholder value.’
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