4imprint Group PLC on Friday said trading in the year so far has gone well, as it expects annual revenue to be around $1.1 billion.

Shares were up 6.3% at 3,800.00 pence each on Friday morning in London.

In 2021, the London-based marketer of promotional merchandise’s revenue amounted to $787.3 million. Pretax profit was $30.2 million, multiplied from the $3.8 million recorded in 2020.

4imprint said October year-to-date order counts in the primary North American business were up 32% over 2021, and 18% compared to 2019. During the same period, average order values remained buoyant at 6% above 2021, and up 14% from 2019.

This has resulted in ‘overall demand revenue October year-to-date at 40% higher than 2021, and 35% from 2019’, 4imprint said.

Noting ‘consistent productivity from [its] marketing activities, relative stability in gross margins and operational leverage over the fixed and semi-fixed elements of the cost base,’ 4imprint now expects pretax profit for 2022 to be at the top end of current market consensus, and ‘not less than $90 million’.

‘Looking forward, the board remains confident in and committed to the group’s strategy, positioning and prospects,’ the company said.

Cash amounts to $79 million at the end of October, up 89% from $41.9 million a year ago.

For the half-year that ended July 2, 4imprint booked a 58% rise in revenue to $515.5 million from $326.8 million the year before, as pretax profit multiplied to $43.9 million from $3.4 million.

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